We look at watches in a different light than, oh let’s say, someone would have a few generations ago. Watches to us, mean more than what it can do, functionally speaking. To an extent, of course. We look at watches with passion and admiration. With curiosity and envy. We lust at the idea of strapping our holy grail to our wrist, and we drool when we see images of haute horlogerie pieces on Instagram and Facebook. We see a watch as an embodiment of an artisan’s undeniable passion and love. We see a watch as an expression of a bygone era where hand-crafted products were the norm. We see a watch as a work of art, in every sense of the word.